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Fundraising is crucial to the health and success of any employer-sponsored disaster and hardship relief fund. The Emergency Assistance Foundation, Inc. (EAF) strives to emphasize this, and many employers intuitively grasp it. The natural question that fund sponsors then ask as a follow-up is “how do we communicate that to our employees ?"
Building Awareness and Support
Fundraising is crucial to the health and success of any employer-sponsored disaster and hardship relief fund. The Emergency Assistance Foundation, Inc. (EAF) strives to emphasize this, and many employers intuitively grasp it. The natural question that fund sponsors then ask as a follow-up is “how do we communicate that to our employees ?"
The key factor to consider in these communications is the employee base. How management and supervisors have communicated successfully with employees in the past should be the guiding principle for crafting your fundraising messages. The source, tone, and form of the communication should all reflect that consideration.
There are many successful ways that employees and companies have used to encourage donation to their funds. Below are a few of them which you may consider. While every company’s culture and employee workforce is different some of these successful ideas listed below will work well for your company.
- They had an Associate one day giving program for all their donation choices - which they matched 100%. They raised over $400,000 in one day. Don’t know how much is going to the Emergency Relief fund but funding will be up somewhat.
- They are using the State grant data (last 3 pages of the report) to go back to the states with most grants and get them to focus on getting donations for their employees (positive story to tell).
- They used college interns to interview people who got grants to “share their story”.
- We ask them to think about how much money would be considered “meaningful” to their employees. One possibility is to look at the average grant being 1 – 2 weeks’ pay. So they found that the average wage is $40,500 and so 1 weeks income is $778. The idea of keeping that 1 or 2 weeks’ pay in mind is a good measurement.
- Company manager donated to fund as Christmas gift to all employees and EAF provided cards acknowledging this to be given to the employees.
Top Articles
Ideas for Increasing Participation in Employee Relief Funds
Employees engage with company-sponsored emergency relief funds in two ways: as the chief revenue providers, through donations to the fund, and as beneficiaries of the fund when hardship or disaster strikes. Increasing employee awareness of and participation in the fund is critical to its success. Here are a few ideas for ways that companies can raise awareness and thereby, participation levels. Read More
Corporate Matching: Observing the Multiplier Effect When Providing Emergency Financial Help
When the United Nations released its Sustainable Development Goals in 2015, it set its sights on 17 distinct goals with the potential to “Transform Our World.” The goals include several causes that many charities around the world actively seek to solve, such as No Poverty, Zero Hunger, Good Health and Well-Being, etc. Read More
Emergency Assistance Programs: When it Comes to Emergency Financial Help for Employees, Charity Starts at the Top
There is a growing trend of corporations starting employee emergency grant funds to help support company employees in times of financial need due to disaster or severe personal hardship. The hallmark of most of these programs is that employees themselves sign up to make contributions to the fund, which help it grow. Read More
Using Social Media to Raise Funds & Awareness
Social media poses both the biggest challenge and biggest opportunity for nonprofit organizations. Everyone from Millennials to Gen Xers to Baby Boomers uses it. Though it may seem daunting at first, social networks are arguably the best place to fuel your follower base with both new and existing supporters. Engaging your organization’s followers through compelling, shareable content, storytelling updates, and calls to action are great reasons why your nonprofit should use social media. Read More